Become Visible in a Job Search Thanks to SEO - CareerEnlightenment.com

Using your name for link text will help increase the ranking for your name. If you have the time, attempt to do some guest blogging on professionally related sites, making sure to link back to your site from your guest post. Not only will this increase your visibility in your professional space by drawing more eyes, it will improve your site’s search engine performance for related keywords.Keep Tabs on GoogleSince Google is the most widely used search engine, the logic it uses to rank search results (widely referred to as its search algorithms) can make or break a commercial or personal website. Developers are constantly tweaking the Google search algorithms in order to deliver high-quality search engine results. They also make occasional major changes that can affect search rankings. The most high profile of these changes was nicknamed Panda by Google developers. Released in early 2011, Panda employed artificial intelligence to lower the search rank of low-quality websites. A litt le over a year later, the Penguin update was launched. The purpose of this update was to lower the ranking of websites that use black hat SEO techniques, like keyword stuffing and duplicated content.Website owners cant afford to ignore Panda, Penguin and any future modification to Googles algorithms. These changes allow Google to add value to searches by filtering out what appears to be useless content. Besides enhancing your professional reputation, high-quality content and skillful use of career-related keywords will help your website survive Google filtering and rise to the top of search engine rankings. And remember: High ranking means your personal brand will be more visible and help your next employer find you, instead of the other way around.